I bought a sound meter at radio shack Thursday. Using the reference signals from the Digital Video Essentials disc I tuned the surround setup. As I expected the rears where a bit down, and the front center a bit too loud. A few tweaks, and the result was quite a bit better than when I took it out of the box. Well worth the $30 for the sound meter. Yesterday, the TV was delivered. It was an open-box (display) TV, and needless to say the settings as delivered were completely fucked up. Brightness and contrast were _way_ too high. Interestingly this TV is remarkably tolerant of misadjustment. The test patterns were still pretty good. Using the SMTPE color bars and the supplied blue filter, I set the tint and color. This is definitely the way to go... You could screw around all day trying to eyeball the right settings and never get it just right. Still it was just a bit off... the red and green where a bit over saturated. The internet came to the rescue. A post in the AVS forums detailed how to access the ISF calibration menus, and how to adjust the color decoder. 5 minutes later and the picture is as good as I've ever seen from a TV. I wonder how any non-tech savvy, internet-enabled end user could ever hope to properly dial-in all this gear. My mom is having problems figuring out the new car stereo I installed for her. I doubt if she had a week she could figure out the fucking pile of remotes sitting on my coffee table.